team

PAX Holedo

Lai Yin

Co-founder & President of Holedo. Started in hospitality, mastered private banking. She runs the core of Holedo and holds the space.

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Ralf Borchert

Founder & CEO of Holedo. Integrated strategic procurement, IT, and operations for top hotel groups, airlines, and global brands. Recruited top executives worldwide. Brings procurement thinking to staffing.

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Nico Smit

Investor, Shareholder & CTO of Holedo. Leads a global team, engineering high-performance platforms.

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Dr. Hans Au (Dr. iur.)

Investor, Shareholder & Interim CFO at Holedo. Built China’s first premium fresh juice brand—If Juice. Spent 25 years making sure Western companies in China survive, scale, and prevail.

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Ingrid Bosch

Project Manager at Holedo. Keeps devs moving. Owns the tickets, the timelines, and the sanity between product and engineering.

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Irfan Danish

Lead Frontend Engineer at Holedo. Engineers and implements app infrastructure. Microsoft Certified Azure Data Engineer, pursuing an MBA in Frankfurt M.

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Kaung Min Khan

Lead Backend Engineer at Holedo. Architects and builds Holedo’s backend—APIs, databases, and infrastructure—ensuring seamless performance at scale.

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Myles O’Connor

Investor, Shareholder & B2B Strategy Lead at Holedo. 20+ years in B2B sales. Designing Holedo’s sales strategy, primed for execution.

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Andrea Baumeister, CFA, lic.oec.HSG

Investor, Shareholder & Advisor at Holedo. Former BNP Paribas, J.P. Morgan, Deutsche Bank, and Goldman Sachs executive. Trusted advisor to the founder.

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Alexander Jovanovic

Investor, Shareholder & Advisor at Holedo. Started in nursing before moving into hospitality. Senior executive at Hyatt and CT Corp Indonesia. Expands Holedo with the founder.

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Eugenia Bae

Investor & Shareholder at Holedo. CEO of Bae and Partners. 20+ years recruiting top finance and legal talent for leading institutions and companies. A trusted voice in Holedo’s growth.

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Sebastian Heinemann

Investor, Shareholder & Advisor at Holedo. Former leadership roles at Hilton, Kempinski, and Miramar Group. Expands Holedo’s industry reach.

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Carsten Hennig

Investor, Shareholder & Editorial Lead at Holedo. 25 years in hospitality journalism & TV. Also a full-stack developer. Also a volunteer firefighter, first responder, and rescue diver.

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